The Driven Entrepreneur with Matt Brauning
Dr. Karen Wilson-Starks, Executive Leadership Coach, on Why You Must Lead Yourself First…

Dr. Karen Wilson-Starks, Executive Leadership Coach, on Why You Must Lead Yourself First…

October 15, 2019

Ep #167 - I am joined this week by Dr. Karen Wilson Starks, a best-selling author and worldwide executive leadership coach. Dr. Wilson-Starks is the CEO of Transleadership, Inc and she helps C-level executives to create dynamic organizational results through her leadership development programs. She is the author of the newly released book, "Lead Yourself First! The Senior Leader's Guide to Engaging Your People for Greater Performance and Impact."

Dr. Wilson-Starks is a ​Ph.D.​ in​ ​Clinical​ ​Psychology​ ​and​​ ​a​ ​former​ ​active​ ​duty​ ​Army​ ​officer​ ​and​ ​Psychologist. Her ​ knowledge​ ​of​ ​behavioral​ ​science​ ​and ​experience leading through significant challenge​s ​has equipped her​ ​​to​ ​partner with executive​ ​leaders​ ​tand ​inspire​ ​their​ ​teams​ ​to meaningful success.​ ​

She now has more than ​25​ ​years​ ​of​ ​experience​ ​in​ ​executive​ ​leadership​ ​development and she ​shows​ ​US-based​ ​global​ ​corporations,​ ​government​ ​agencies,​ ​military​ ​services,​ ​and​ ​nonprofit​ ​organizations how to navigate through​ ​change,​ ​turbulence,​ ​and​ ​intense​ ​competition​ ​while​ attracting and ​retaining​ ​top​ ​talent.

As a leadership consultant, she helps her clients to develop team members for now and the future, to maintain resilience in the modern work world, to deal with fierce external competition, juggling competing demands and prioritizing limited resources, and helping to ensure a successful transition of executive leadership.

In today's interview, we discuss Dr. Wilson-Starks' background in both the military and psychology along with how these experiences contributed to her success as a corporate leadership consultant. We also get into her journey getting started with her career and advice she has for people wanting to follow a similar line of work. It's a great interview with lots of great nuggets of wisdom. Enjoy!

Learn More About Dr. Karen Wilson-Starks and Get Her New Book:

Visit Dr. Wilson-Starks' Website at: https://transleadership.com/

Get Dr. Wilson-Starks' Book, "Lead Yourself First!: The Senior Leader's Guide to Engaging Your People for Greater Performance and Impact," on Amazon at the link below:

https://www.amazon.com/Lead-Yourself-First-Engaging-Performance/dp/1942489641/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=

Connect with Dr. Karen Wilson-Starks on Social Media:

Facebook: https://www.facebook.com/TransleadershipInc/

LinkedIn: https://www.linkedin.com/in/dr-karen-wilson-starks-81633/

Whether you are new to The Driven Entrepreneur Podcast or are a fan, please don't forget to rate, review and subscribe to the show. Your support and your reviews help this show to attract prolific guests and to provide the best listening experience possible.

Also, I love to hear from the fans and listeners. Please share your feedback, guest suggestions, or ideas for show topics with me on social media.

Follow Matt Brauning on Social Media:

Facebook: https://www.facebook.com/mattbrauning

Instagram: https://www.instagram.com/mattbrauning/

Twitter: https://twitter.com/mattbrauning

Visit Matt Brauning's Websites:

www.mattbrauningpodcast.com

www.fireboxbook.com

Get a copy of my brand new book, "The Firebox Principle," on Amazon:

https://www.amazon.com/Firebox-Principle-Drives-Every-Entrepreneur-ebook/dp/B07FDKK9QW

Allison Maslan on Scaling Your Purpose Driven Business

Allison Maslan on Scaling Your Purpose Driven Business

October 11, 2019

Ep #166 - I'm joined this week by Allison Maslan, CEO of Pinnacle Global Network, the World Leader in Scaling Businesses. Allison is the Wall Street Journal Best Selling Author of, "Scale or Fail," which is endorsed by Daymond John and Barbara Corcoran of Shark Tank. Allison has built 10 successful companies and started with her first at age 19. Her client list now includes Ben & Jerry’s, Supercuts, Merrill Lynch and Allstate.

Allison and her team of CEO Mentors pay it forward by helping business owners scale their companies, fast-track their success and create a more meaningful life. The Pinnacle Global Network, her private mentoring and mastermind enterprise that is certified by WBENC, has guided thousands of business owners over the past 10 years . Allison’s been featured in Inc., Success, Fortune, Fast Company and Forbes Magazines, is a regular contributor to Entrepreneur Magazine and a featured expert on ABC, CBS, NBC, CNN and Fox across the US.

In today's interview, we dive into Allison's past and discuss what drove her to build 10 successful companies. There's a lot to learn from her wealth of experience and there's a lot of value in this conversation.

Learn More About Allison Maslan and Get Her New Book:

Claim Allison's Free Training to Multiply Your Profits, Fast-Track Your Success, and Scale Your Company at: http://www.allisonmaslanlive.com/scale

Order Allison Maslan's Book, Scale or Fail, at: http://scaleorfail.com

Learn More About Allison Maslan at her main website: https://allisonmaslan.com

Connect with Allison Maslan on Social Media:

Facebook: https://www.facebook.com/allisonsfans

Instagram: https://www.instagram.com/allisonmaslan/

LinkedIn: https://www.linkedin.com/in/allisonmaslan/

Whether you are new to The Driven Entrepreneur Podcast or are a fan, please don't forget to rate, review and subscribe to the show. Your support and your reviews help this show to attract prolific guests and to provide the best listening experience possible.

Also, I love to hear from the fans and listeners. Please share your feedback, guest suggestions, or ideas for show topics with me on social media.

Follow Matt Brauning on Social Media:

Facebook: https://www.facebook.com/mattbrauning

Instagram: https://www.instagram.com/mattbrauning/

Twitter: https://twitter.com/mattbrauning

Visit Matt Brauning's Websites:

www.mattbrauningpodcast.com

www.fireboxbook.com

Get a copy of my brand new book, "The Firebox Principle," on Amazon:

https://www.amazon.com/Firebox-Principle-Drives-Every-Entrepreneur-ebook/dp/B07FDKK9QW

Bob Bradley on The Power Of Publicity For Entrepreneurs

Bob Bradley on The Power Of Publicity For Entrepreneurs

October 8, 2019

Ep #165 - My guest today is Bob Bradley, a public relations and marketing professional. Bob has spent over 12 years in the PR industry and has worked with brands like Corey Feldman and Alan Parsons as well as with Platinum Recording Artists such as Portuagal The Man and Trapt. Bob has also helped restaurants like Jimmy's Famous American Tavern in LA, Creamistry Ice Cream, and Gringo Bandito, which is a company founded by the lead singer of the Offspring.

In his role as a public relations specialist, Bob has been telling the stories of hundreds of clients within the entertainment, hospitality, CPG (Consumer Packaged Goods) and Expert Coaching industries. He loves taking the secrets and PR tools of large brands, and using those same strategies for local entrepreneurs and small businesses.

For today's interview, we will discuss Bob's expertise in PR as well as his tips and strategies to leverage it to get attention for your brand. Bob has over a decade of experience and has some incredible techniques and ideas to share. Listen in and enjoy the interview!

Learn More About Bob Bradley and His Free Offer:

Visit Bob Bradley's Company Website at: https://www.bradleypublicity.com/

Claim Bob Bradley's Offer for a FREE 60 Minute PR & Brand Consultation at: http://timewithbob.com/

Connect with Bob Bradley on Social Media:

Facebook (Company): https://www.facebook.com/bobpublicity

Instagram (Company): https://www.instagram.com/bradleypublicity/

Whether you are new to The Driven Entrepreneur Podcast or are a fan, please don't forget to rate, review and subscribe to the show. Your support and your reviews help this show to attract prolific guests and to provide the best listening experience possible.

Also, I love to hear from the fans and listeners. Please share your feedback, guest suggestions, or ideas for show topics with me on social media.

Follow Matt Brauning on Social Media:

Facebook: https://www.facebook.com/mattbrauning

Instagram: https://www.instagram.com/mattbrauning/

Twitter: https://twitter.com/mattbrauning

Visit Matt Brauning's Websites:

www.mattbrauningpodcast.com

www.fireboxbook.com

Get a copy of my brand new book, "The Firebox Principle," on Amazon:

https://www.amazon.com/Firebox-Principle-Drives-Every-Entrepreneur-ebook/dp/B07FDKK9QW

Jon Ferrara, Founder Nimble.com - Is It Time For “Social” CRMs?

Jon Ferrara, Founder Nimble.com - Is It Time For “Social” CRMs?

October 4, 2019

Ep #164 - My guest today is Jon Ferrara, a business pioneer and the creator of CRM solutions. Jon is a noted speaker on topics such as "Social Media’s Effects on Sales and Marketing" and he has been recognized by publications like Forbes for his work and industry contributions.

Jon pioneered relationship management as the co-founder of GoldMine Software, one of the earliest innovations in CRM and marketing automation. Today, Jon continues to innovate with the launch of Nimble, his most recent venture into the software world. Nimble is now a leading Social Sales and Marketing CRM.

In today's interview, we dive into Jon's entrepreneurial journey and how his new software, Nimble, can help business owners to become more effective and efficient. There's a lot to learn from Jon's experience and his history as an industry pioneer. Enjoy the interview!

Learn More About Jon Ferrara's Nimble Software:

Activate a 30 Day Free Trial of Nimble at: https://www.nimble.com/offers/growfaster/

After your trial, save 40% off your first three months with the software using promo code "JON40" (without the quote)

Contact Jon Ferrara by email at: jon@nimble.com

Connect with Jon Ferrara on Social Media:

Twitter: https://twitter.com/jon_ferrara

LinkedIn: https://www.linkedin.com/in/jonvferrara/

Whether you are new to The Driven Entrepreneur Podcast or are a fan, please don't forget to rate, review and subscribe to the show. Your support and your reviews help this show to attract prolific guests and to provide the best listening experience possible.

Also, I love to hear from the fans and listeners. Please share your feedback, guest suggestions, or ideas for show topics with me on social media.

Follow Matt Brauning on Social Media:

Facebook: https://www.facebook.com/mattbrauning

Instagram: https://www.instagram.com/mattbrauning/

Twitter: https://twitter.com/mattbrauning

Visit Matt Brauning's Websites:

www.mattbrauningpodcast.com

www.fireboxbook.com

Get a copy of my brand new book, "The Firebox Principle," on Amazon:

https://www.amazon.com/Firebox-Principle-Drives-Every-Entrepreneur-ebook/dp/B07FDKK9QW

Chester Santos - 3 Secrets to Your Best Memory

Chester Santos - 3 Secrets to Your Best Memory

October 1, 2019

Ep #163 - My guest today is Chester Santos, "the international man of memory." Chester has left an impression on people from all over the world by not only demonstrating extraordinary feats of the mind, but also by educating others to do the same.

Chester is a leading thought leader on memory skills and their effect on one's professional, personal, and academic success. He is a US Memory Champion and is widely regarded as the world's leading memory skills expert. Through his international media appearances, seminars, TEDx talk, and best-selling books, he's helped millions of people to improve memory and create a sharper mind. Chester has been seen on networks like CNN, ABC, PBS, NBC, CBS, the BBC, and the Science Channel. He's also been quoted in outlets such as the New York Times, Wall Street Journal, and TIME Magazine. 

Chester has even served as the personal memory and mind coach to some notable celebrities, politicians, professional athletes, and high-powered executives.

In today's interview, Chester shares 3 secrets to creating your best memory while sharing specific examples for each one. He also gives an exercise to practice right on the podcast. If you've ever wanted to improve your memory for business or personal reasons, Chester can teach you to achieve this result. He has incredible insights and unique takes on memory. Enjoy my interview with international man of memory, Chester Santos.

Learn More About Chester Santos and his "Memory School" Program:

Visit Chester Santos' Wesbite at: https://internationalmanofmemory.com/

Claim Your FREE Trial of Chester Santos' "Memory School" Program at: https://www.internationalmanofmemory.com/store

Connect with Chester Santos on Social Media:

Instagram: https://www.instagram.com/chesterjsantos/

LinkedIn: https://www.linkedin.com/in/chestersantos/

Whether you are new to The Driven Entrepreneur Podcast or are a fan, please don't forget to rate, review and subscribe to the show. Your support and your reviews help this show to attract prolific guests and to provide the best listening experience possible.

Also, I love to hear from the fans and listeners. Please share your feedback, guest suggestions, or ideas for show topics with me on social media.

Follow Matt Brauning on Social Media:

Facebook: https://www.facebook.com/mattbrauning

Instagram: https://www.instagram.com/mattbrauning/

Twitter: https://twitter.com/mattbrauning

Visit Matt Brauning's Websites:

www.mattbrauningpodcast.com

www.fireboxbook.com

Get a copy of my brand new book, "The Firebox Principle," on Amazon:

https://www.amazon.com/Firebox-Principle-Drives-Every-Entrepreneur-ebook/dp/B07FDKK9QW

Dr. Aaron Smith on How to Improve America’s Education System

Dr. Aaron Smith on How to Improve America’s Education System

September 27, 2019

Ep #162 - My guest today is Dr. Aaron L. Smith, the founder of Workplace Readiness Solutions and an expert with STEM (Science, Technology, Engineering, Mathematics). Dr. Smith assists schools, company leaders and communities to work together so they can develop and sustain a pipeline of competent and job-ready employees.

A 2008 graduate of Old Dominion University with a Doctorate in Educational Leadership, Dr. Smith has over two decades of experience in the classroom as a mathematics teacher and administrator.

He has developed a passion for workplace readiness and STEM where he has shared his knowledge as an adjunct professor at Old Dominion University and Christopher Newport University.

In this interview, we discuss the state of America's education system and how to improve it. You will also hear how STEM can provide a more practical learning experience for young students. It's a fascinating topic and there's a lot to unpack. Enjoy!

Learn More About Dr. Aaron Smith:

Visit Dr. Smith's Website: https://wr.solutions/

Get Your FREE Grant Funding Checklist: https://wr.solutions/schools-and-colleges/

Check Out Both of Dr. Smith’s Books at: https://wr.solutions/book/

Connect with Dr. Aaron Smith on Social Media:

Facebook: https://www.facebook.com/WorkplaceReadinessSolutions/

LinkedIn: https://www.linkedin.com/in/workplacereadinesssolutions/

Whether you are new to The Driven Entrepreneur Podcast or are a fan, please don't forget to rate, review and subscribe to the show. Your support and your reviews help this show to attract prolific guests and to provide the best listening experience possible.

Also, I love to hear from the fans and listeners. Please share your feedback, guest suggestions, or ideas for show topics with me on social media.

Follow Matt Brauning on Social Media:

Facebook: https://www.facebook.com/mattbrauning

Instagram: https://www.instagram.com/mattbrauning/

Twitter: https://twitter.com/mattbrauning

Visit Matt Brauning's Websites:

www.mattbrauningpodcast.com

www.fireboxbook.com

Get a copy of my brand new book, "The Firebox Principle," on Amazon:

https://www.amazon.com/Firebox-Principle-Drives-Every-Entrepreneur-ebook/dp/B07FDKK9QW

Veronica Crystal Young on Overcoming Abuse and Finding Your Passion

Veronica Crystal Young on Overcoming Abuse and Finding Your Passion

September 24, 2019

Ep #161 - My guest today is Veronica Crystal Young, an Award winning speaker, actor, and producer. You may have seen Veronica on the Golden Girls TV show with Betty White, or starring in Broadway classic musicals including The Sound of Music, South Pacific, and Annie Get your Gun.

Simultaneously to her acting, she built her own business for the past 20 years as CEO and producer for the Hollywood based Crystal Eyes Enterprises. At her company, she produced television pilots, promos and the popular Nature DVD Series TV ArtScapes which plays for hospital TVs across the nation.

Veronica’s speaking list includes The Harvard Club of Boston, NASDAQ, and performing at Carnegie Hall. She has even produced her own film and performs as a professional singer, singing monthly with the Country Band “Crystal Whiskey."

In our interview today, we go deep on Veronica's personal story and what drove her to follow the path that she did in both life and business. She has an incredible story to tell and one that needs to be heard. I think everyone will benefit from listening to this interview with Veronica Crystal Young.

Learn More About Veronica Crystal Young:

Get Veronica's Book "The Other Side of Pain" at:  http://theothersideofpain.com

Visit Veronica's Website and learn about Crystal Eyes Coaching at: https://www.veronicacrystalyoung.com/

Connect with Veronica Crystal Young on Social Media:

Facebook: https://www.facebook.com/KnowUrPower365/

LinkedIn: https://www.linkedin.com/in/KnowUrPower365/

Whether you are new to The Driven Entrepreneur Podcast or are a fan, please don't forget to rate, review and subscribe to the show. Your support and your reviews help this show to attract prolific guests and to provide the best listening experience possible.

Also, I love to hear from the fans and listeners. Please share your feedback, guest suggestions, or ideas for show topics with me on social media.

Follow Matt Brauning on Social Media:

Facebook: https://www.facebook.com/mattbrauning

Instagram: https://www.instagram.com/mattbrauning/

Twitter: https://twitter.com/mattbrauning

Visit Matt Brauning's Websites:

www.mattbrauningpodcast.com

www.fireboxbook.com

Get a copy of my brand new book, "The Firebox Principle," on Amazon:

https://www.amazon.com/Firebox-Principle-Drives-Every-Entrepreneur-ebook/dp/B07FDKK9QW

Ironman Rich Greene on How to Win at Sales Every Time

Ironman Rich Greene on How to Win at Sales Every Time

September 20, 2019

Ep #160 - My guest today is Dr. Rich Greene, an author, business coach, entrepreneur, and Ironman triathlete. Dr. Greene is the founder of Amplifier, a business coaching and consulting company that works with corporate sales executives to achieve peak performance through his training programs. Prior to starting this company, rich worked as a corporate sales executive for more than 30 years across many different industries.

Over the years, Rich employed many popular strategies to create a mindset that contributed to his success. However, it was his work as a Masters Swim Coach helping triathletes to prepare for their Ironman races where he discovered that these athletes had a unique way of thinking about success. This mindset was so powerful that it enabled these athletes to face extreme challenges and succeed where most other people would fail.

After years of research working with ironman triathletes to understand this special mind power, Dr. Greene was able to capture this unique mind ability and incorporate it into an elite executive training program called The IronMan Mind. Today, he coaches top executives for companies like Hewlett Packard and Oracle to adopt this mindset.

During our interview, we dive into a few peak performance qualities including the 3 levels of listening. Dr. Greene has observed that the best sales people in the world are also among the most effective listeners. Furthermore, Dr. Greene discusses the key differences between making low priced offers and high ticket ones that may reach millions of dollars.

Additionally, we get into the importance of social media in B2B relationships and how to effectively manage it to protect your reputation. We also touch on the power of your personal brand, your word, and your performance and follow-through. Dr. Greene is a leader of leaders and has tremendous insights to share. Enjoy the interview.

Learn More About Dr. Rich Greene and Get "The 10 Commandments of Peak Performance"

Claim Your Free Copies of Dr. Greene's Ebook and Audio Book for "The 10 Commandments of Peak Performance" at: http://peakperformerbook.com

Visit Dr. Rich Greene's website at: http://ironmanmind.com

Connect with Dr. Rich Greene on Social Media:

Facebook: https://www.facebook.com/IronManGreene

Twitter: https://twitter.com/ironmangreene

Whether you are new to The Driven Entrepreneur Podcast or are a fan, please don't forget to rate, review and subscribe to the show. Your support and your reviews help this show to attract prolific guests and to provide the best listening experience possible.

Also, I love to hear from the fans and listeners. Please share your feedback, guest suggestions, or ideas for show topics with me on social media.

Follow Matt Brauning on Social Media:

Facebook: https://www.facebook.com/mattbrauning

Instagram: https://www.instagram.com/mattbrauning/

Twitter: https://twitter.com/mattbrauning

Visit Matt Brauning's Websites:

www.mattbrauningpodcast.com

www.fireboxbook.com

Get a copy of my brand new book, "The Firebox Principle," on Amazon:

https://www.amazon.com/Firebox-Principle-Drives-Every-Entrepreneur-ebook/dp/B07FDKK9QW

Linda Shively on Joy Stealing Dragons

Linda Shively on Joy Stealing Dragons

September 17, 2019

Ep #159 - My guest today Linda Shively shares an incredible and true story of escaping abuse, and walking through the loss of her only child just 2 weeks later. If you have ever been through the fire in life, this is an episode for you.

Linda shares about the secret weapon of joy in life, and about the 5 Joy Stealing Dragons.  Matt even takes the quiz live on the air, and learns how to bring back high levels of joy in day-to-day life!

Linda Shively is a neuroscience and mindset expert, an award-winning speaker, and has presented across the country at places like the Harvard Club of Boston, Walmart, and the New York City Bar Association.

Linda has been a multiple-time guest and a host on cable television, featured in a feature-film with Winona Ryder and Jeff Daniels, and even performed at the Rose Bowl for over 90,000 people 

Award winning physicians, entrepreneurs, and realtors have sought her out to eliminate limiting beliefs and fears that were holding them back.

Learn More About Linda Shively

Visit Linda's Website and Take the FREE Joy Stealing Dragons Quiz at: https://joystealingdragons.com/

Connect with Linda Shively on Social Media:

Facebook: https://www.facebook.com/lindaashively

LinkedIn: https://www.linkedin.com/in/lindaashively

Whether you are new to The Driven Entrepreneur Podcast or are a fan, please don't forget to rate, review and subscribe to the show. Your support and your reviews help this show to attract prolific guests and to provide the best listening experience possible.

Also, I love to hear from the fans and listeners. Please share your feedback, guest suggestions, or ideas for show topics with me on social media.

Follow Matt Brauning on Social Media:

Facebook: https://www.facebook.com/mattbrauning

Instagram: https://www.instagram.com/mattbrauning/

Twitter: https://twitter.com/mattbrauning

Visit Matt Brauning's Websites:

www.mattbrauningpodcast.com

www.fireboxbook.com

Get a copy of my brand new book, "The Firebox Principle," on Amazon:

https://www.amazon.com/Firebox-Principle-Drives-Every-Entrepreneur-ebook/dp/B07FDKK9QW

Tamara Celeste on Shifting From Wall Street & Real Estate to Purpose Driven Work

Tamara Celeste on Shifting From Wall Street & Real Estate to Purpose Driven Work

September 13, 2019

Ep #158 - My guest today is Tamara Celeste, a Lawyer, Real Estate Broker, Coach, Author and purpose driven Entrepreneur. Tamara is an unshakable optimist and her mission is to empower, educate and support women in their quest to purchase real estate so that they can build wealth and increase their net worth. She helps women achieve a direct, positive financial impact on their lives and the lives of their families.

Tamara believes that knowledge is incredibly powerful and empowering. This is why she has chosen to share decades of knowledge with people. She lets others leverage her experience to make the new experience of purchasing a home one that can be cherished rather than one of anxiety and nerves.

As a home buying coach, she provides her clients with the tools and resources to answer the their question while informing them of the questions they don't know to ask. She also provides access to credit, mortgage and other real estate related experts who keep her clients informed every step of the way, guaranteeing they are prepared for the purchase of a new home.

Her work with clients leads to a lifetime of opportunities. Listen in to hear Tamara's incredible journey as she moved from Goldman Sachs on Wall Street, to real estate becoming "the short sale queen," and ultimately to the purpose driven work that she does now. Enjoy!

Learn More About Tamara Celeste:

Visit Tamara's free guide on "8 Common Mistakes First Time Homebuyers Make and How to Avoid Them" through her website at : https://tamaraceleste.com/

Get Tamara's New Book, "Buy Homes, Not Shoes," on Amazon at: https://www.amazon.com/dp/B07DLRN1TP

Connect with Tamara Celeste on Social Media:

Facebook (Personal Page): https://www.facebook.com/IAmTamaraCeleste

Facebook (Business Page): https://www.facebook.com/Tamara.TheHomeBuyingCoach/

LinkedIn: https://www.linkedin.com/in/tamaraceleste/

Whether you are new to The Driven Entrepreneur Podcast or are a fan, please don't forget to rate, review and subscribe to the show. Your support and your reviews help this show to attract prolific guests and to provide the best listening experience possible.

Also, I love to hear from the fans and listeners. Please share your feedback, guest suggestions, or ideas for show topics with me on social media.

Follow Matt Brauning on Social Media:

Facebook: https://www.facebook.com/mattbrauning

Instagram: https://www.instagram.com/mattbrauning/

Twitter: https://twitter.com/mattbrauning

Visit Matt Brauning's Websites:

www.mattbrauningpodcast.com

www.fireboxbook.com

Get a copy of my brand new book, "The Firebox Principle," on Amazon:

https://www.amazon.com/Firebox-Principle-Drives-Every-Entrepreneur-ebook/dp/B07FDKK9QW