Ep #248 - This week on The Driven Entrepreneur podcast, I sit down with Josh Landan, a craft brewing entrepreneur who recently founded Ashland Hard Seltzer following a nine-figure exit from Saint Archer Brewing Company. Josh co-founded Saint Archer in 2013 and sold the company to Coors in 2015.
Before entering the craft brewing space, Josh Landan started his career as a storyteller working behind the lens. He filmed, directed, wrote and produced films and documentaries featuring some of the world's top surfers, snowboards and skateboarders. His passion for bringing his athlete friends' stories to life inspired him to later bring the story of craft brewing to life through launching Saint Archer Brewing Co. and later both Harland Brewing Co. and Ashland Hard Seltzer.
Being a trend spotter, Josh recognized that his friends were developing a taste for hard seltzer and saw an opportunity for create something different. He wanted to tell a new story and Ashland Hard Seltzer became his conduit. The story of Ashland is one where its products are brewed to bring people together. It unites people from all backgrounds and various walks of life, so they can now share moments and create stories as one. As Josh says, "Moments are fleeting. Stories live forever."
In this podcast interview, Josh and I discuss his initial transition from filmmaking to craft beer, raising $3M in capital with zero experience in the industry or with fund raising and his recent transition from beer to seltzer. Josh describes how the growing health consciousness in America has helped expand the seltzer market and how he's leveraged this trend to quickly grow this new venture. It's a powerful entrepreneurial success story that you simply won't want to miss.
Learn More About Josh Landan's Company, Ashland Hard Seltzer:
Visit the Ashland Hard Seltzer Website: https://www.ashlandhardseltzer.com/
Follow Josh Landan and Ashland Hard Seltzer on Social Media:
Follow Ashland Hard Seltzer on Instagram at: https://www.instagram.com/ashlandhardseltzer/
Follow Josh Landan on Instagram at: https://www.instagram.com/joshlandan_/
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