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At The Driven Entrepreneur, we sit down with business visionaries, leadership trailblazers, and successful entrepreneurs every single week. You get their origin stories, plus life and leadership lessons that shaped them in life. Each and every Friday an Interview with a new guest drops just for you!
Episodes

Friday Mar 02, 2018
Mastering Sales Part 2 - Sales Conversations from an NLP Perspective
Friday Mar 02, 2018
Friday Mar 02, 2018
Ep #13 - Welcome to Episode #13 of the Purpose Driven Entrepreneur Podcast with Matt Brauning.
In this episode, Matt Brauning is joined by producer Jeremy Nunez for Part 2 of a three part series on the topic of Mastering Sales. This week, the focus shifts to sales conversations and what the process of an effective conversation looks like from an NLP persepctive.
Here are some key discussion points in this episode:
1.) How to have a conversation that leads to a sale without manipulation tactics.
2.) Identifying the underlying patterns that are shared among the best sales people in the world.
3.) The simple 5 step NLP sales process that will only change everything.
Enjoy the episode and come back next week when we conclude the Mastering Sales series with an epic Part 3. It's gonna be awesome! If you have not already done so, please rate and subscribe to the podcast. Your feedback and your support are what keep this thing going.
Got comments, questions, or ideas for a future episode? Message me on social media:
Facebook: @mattbrauning
Instagram: @mattbrauning
Twitter: @mattbrauning
![[Bonus Q&A Session] How do I get more confidence?](https://pbcdn1.podbean.com/imglogo/image-logo/1963944/The_Driven_Entrepreneur_Podcast_with_Matt_Brauning_-_Entrepreneur_Leadership_Trainer_and_Motivational_Speaker_-_NLP_Master_Practitioner_300x300.jpg)
Tuesday Feb 27, 2018
[Bonus Q&A Session] How do I get more confidence?
Tuesday Feb 27, 2018
Tuesday Feb 27, 2018
Ep #12 - Welcome to The Purpose Driven Entrepreneur Podcast with Matt Brauning, Episode #12.
This is a bonus episode which comes from one of my Monday Facebook Live Q&A session. The questions in this session deal with the theme of confidence. How do you get more of it? How can you distinguish confidence from competence when starting something new? I answer these questions and more as we explore the area of confidence especially related to entrepreneurship and business.
If you'd like to join in on these bonus episodes on Facebook Live, find us every Monday at facebook.com/mattbrauning and look for the hashtag #mondayswithmatt .
Listen in and let me know what you think. If you have comments, questions, or an idea for a future episode, find me on social media:
Facebook: @mattbrauning
Instagram: @mattbrauning
Twitter: @mattbrauning

Friday Feb 23, 2018
All About Inspiration - How Do You Stay Inspired?
Friday Feb 23, 2018
Friday Feb 23, 2018
Ep #11 - Welcome to Episode #11 of the Purpose Driven Entrepreneur Podcast with Matt Brauning.
In this episode, Matt Brauning explores the topic of inspiration and answers the question "How do you stay inspired?" This particular question was recently submitted by a podcast listener and it led to a deep discussion. Matt will talk about what it is that inspires him personally as well as what the drivers of inspiration are for the general population. Plus, he will talk about the dangers of wanting constant inspiration... and what to do instead!
Here are some of the keys explored in this episode:
1.) How to get inspired and stay inspired espcially as an entrepreneur.
2.) The common lie that people tell you about staying inspired.
3.) How to get in the zone and stay in the zone. How to get back in the zone when you fall out of it.
4.) How Matt handles times when he's not feeling inspired. Matt pulls the curtain back to reveal how he deals with down times in business.
This is a raw discussion and there is a lot of great information to take from it. Please reach out with comments or stories that come up while listening to this episode. Your feedback is important and helps improve the show.
As always, you can message me directly on social media:
Facebook: @mattbrauning
Instagram: @mattbrauning
Twitter: @mattbrauning
![[Bonus Q&A Session] - Getting to the Root of Objections in Enrollment Conversations, the Heartbeat Behind Starting Evolution Seminars, and More...](https://pbcdn1.podbean.com/imglogo/image-logo/1963944/The_Driven_Entrepreneur_Podcast_with_Matt_Brauning_-_Entrepreneur_Leadership_Trainer_and_Motivational_Speaker_-_NLP_Master_Practitioner_300x300.jpg)
Tuesday Feb 20, 2018
Tuesday Feb 20, 2018
Ep #10 - Welcome to The Purpose Driven Entrepreneur Podcast with Matt Brauning, Episode #10.
This is a bonus episode which comes from a Facebook Live Q&A session! In this episode, I go into finding the root of objections during enrollment conversations, identifying the heartbeat behind starting a company, and I answer some NLP related questions. If you'd like to join in on these bonus episodes on Facebook Live, find us every Monday at facebook.com/mattbrauning
Here are a couple of the questions asked this week:
#1 Carissa Espinoza asked:
"When it comes to an enrollment conversation an you can see that they aren't getting to the root of their objection. How Can I get to the root of their objection and address it to get them to say yes or no?"
#2 Nate Whalen asked:
"What was the heartbeat behind starting your own company?"
#3 Bruce Moreno asked:
"My Understanding is that a trigger causes a person to unconsciously do a certain behavior or go into a certain state (from external stimulus), whereas an anchor is a conscious effort to build a button into our neurology, would that be about right?"
For the answers to all of these questions and more, you'll just have to listen in!
Enjoy, and tune in each Tuesday for a new bonus Q&A and each Friday for a brand new episode.
Listen in and let me know what you think. If you have comments, questions, or an idea for a future episode, find me on social media:
Facebook: @mattbrauning
Instagram: @mattbrauning
Twitter: @mattbrauning

Friday Feb 16, 2018
Mastering Sales Part 1 - What Makes Up a Great Offer?
Friday Feb 16, 2018
Friday Feb 16, 2018
Ep #9 - Welcome to Episode #9 of the Purpose Driven Entrepreneur Podcast with Matt Brauning.
In this episode, Matt Brauning is joined by producer Jeremy Nunez to open up a three part series on the topic of Mastering Sales. We kick this series off with part 1 which focuses on the concept of crafting offers in business. Matt digs deep here to uncover the components that make up a good offer and how these are used to trigger certain psyhological responses.
Here are some of the keys explored in this episode:
1.) How you can make sure that you are creating value and contributing to your clients rather than selling empty promises
2.) How to sell the outcome versus selling the product or service directly
3.) The difference between selling a one-off product or service versus creating and selling a package
4.) The difference between features and benefits and when each are useful
This is going to be an amazing series for any entrepreneur that wants to get better at sales without feeling pushy or out of character. Matt will share different concepts, ideas, and strategies for the sales process while also tying in NLP techniques within the discussion. Check it out, rate and subscribe to the podcast, and come back next week for the next chapter in the Mastering Sales series. You won't want to miss it!
If you have comments, questions, or an idea for a future episode, please message me on social media:
Facebook: @mattbrauning
Instagram: @mattbrauning
Twitter: @mattbrauning
![[Bonus Session] The Four Laws of Money](https://pbcdn1.podbean.com/imglogo/image-logo/1963944/The_Driven_Entrepreneur_Podcast_with_Matt_Brauning_-_Entrepreneur_Leadership_Trainer_and_Motivational_Speaker_-_NLP_Master_Practitioner_300x300.jpg)
Tuesday Feb 13, 2018
[Bonus Session] The Four Laws of Money
Tuesday Feb 13, 2018
Tuesday Feb 13, 2018
Ep #8 - Welcome to Episode #8 of the Purpose Driven Entrepreneur Podcast with Matt Brauning.
In this episode, Matt Brauning discusses the four laws of money and what they mean for you. This is for anyone that wants to understand their relationship with money on a much deeper level and ultimately transform it. If you have ever wondered why you hold the beliefs you do about money, you are going to want to listen to this very special episode.
The contents of this episode were recorded during a Facebook Live broadcast on Monday, February 12, 2018. If you would like to participate in future live Q&A sessions, connect with the Matt Brauning page at https://www.facebook.com/mattbrauning . Also, feel free to send me a Facebook message to let me know that you are a podcast listener and a fan of the show.
If you have comments, questions, or an idea for a future episode, please message me on social media:
Facebook: @mattbrauning
Instagram: @mattbrauning
Twitter: @mattbrauning
![[Interview] The Difference Between Overwhelm and Stress and How they Show Up in a Leader's Life](https://pbcdn1.podbean.com/imglogo/image-logo/1963944/The_Driven_Entrepreneur_Podcast_with_Matt_Brauning_-_Entrepreneur_Leadership_Trainer_and_Motivational_Speaker_-_NLP_Master_Practitioner_300x300.jpg)
Friday Feb 09, 2018
Friday Feb 09, 2018
Ep #7 - Welcome to Episode #7 of the Purpose Driven Entrepreneur Podcast with Matt Brauning.
In this episode, we are joined by the illustrious Mike Begala who presently serves as the head NLP trainer and coach for Evolution Seminars and has a history of 20+ years working in the corporate consulting space. Some of the companies Mike has worked with include FedEx, Allergan, the US Army, and more.
Mike and I go deep and discuss the differences between overwhelm and stress in daily life. We talk about what exactly makes up these emotions, how to handle them, and how they show up in the life of a leader. This is the second podcast interview with Mike Begala and there are some amazing nuggets of wisdom that I encourage all of you to take to heart.
Listen in and share your thoughts about the podcast. If you have comments, questions, or an idea for a future episode, please message me on social media:
Facebook: @mattbrauning
Instagram: @mattbrauning
Twitter: @mattbrauning
![[Bonus Q&A Session] Embedded Commands, the Meaning of Insecurity, and Going Deep with NLP...](https://pbcdn1.podbean.com/imglogo/image-logo/1963944/The_Driven_Entrepreneur_Podcast_with_Matt_Brauning_-_Entrepreneur_Leadership_Trainer_and_Motivational_Speaker_-_NLP_Master_Practitioner_300x300.jpg)
Tuesday Feb 06, 2018
Tuesday Feb 06, 2018
Ep #6 - Bonus episode from Live Q&A time! I answer a HUGE question on embedded commands in communication, as well as go into anxiety and whether it has control in your life. Join in on these bonus episodes on facebook live every Monday at facebook.com/mattbrauning
Here are a couple of the questions asked this week:
#1 Bruce Moreno asked:
When it comes to embedded commands, is it more effective/does it make a difference if you use them in the past tense vs. the present? Example: "I wonder, when was the last time you sat down and focused?" "I wonder when you last asked yourself, 'I should sit down, and focus.'" Additionally, how much of a difference is there when the embedded command is heard rather than read?
#2 Tanya Akl (Sunny) asked:
“I know anxiety is the subconscious mind's way of getting you to focus on what you want and guilt helps you keep in check with your values and integrity or something close to that. What about the emotional message and meaning of insecurity? What is the meaning of insecurity?
For the answers to these questions and more, you'll just have to listen!
Enjoy, and tune in each Tuesday for a new bonus Q&A and each Friday for a brand new episode.
Listen in and let me know what you think. If you have comments, questions, or an idea for a future episode, find me on social media:
Facebook: @mattbrauning
Instagram: @mattbrauning
Twitter: @mattbrauning
![[Interview] Producer at KOST 103.5 FM and Stand Up Comedian Maggi Mayfield Shares How to Persevere and Make It](https://pbcdn1.podbean.com/imglogo/image-logo/1963944/The_Driven_Entrepreneur_Podcast_with_Matt_Brauning_-_Entrepreneur_Leadership_Trainer_and_Motivational_Speaker_-_NLP_Master_Practitioner_300x300.jpg)
Friday Feb 02, 2018
Friday Feb 02, 2018
Ep #5 - Welcome to Episode #5 of the Purpose Driven Entrepreneur Podcast with Matt Brauning.
In this episode, we are joined by the incredible Maggi Mayfield who works as a producer at KOST 103.5 FM, hosts her own nationally recognized podcast titled "Ytunes Shuffle," and performs around the country as a stand-up comedian.
Maggi and I discuss utilizing media for business, how to get started, and what it takes to perservere and make it when the goings get tough. This is an awesome interview, Maggi is an incredible person, and I invite you to give it a listen and be ready to feel inspired.
Listen in and share your thoughts about the podcast. If you have comments, questions, or an idea for a future episode, please message me on social media:
Facebook: @mattbrauning
Instagram: @mattbrauning
Twitter: @mattbrauning
![[Bonus Q&A Session] Building a business, NLP and Psychology, using a meetup to get leads in biz...](https://pbcdn1.podbean.com/imglogo/image-logo/1963944/The_Driven_Entrepreneur_Podcast_with_Matt_Brauning_-_Entrepreneur_Leadership_Trainer_and_Motivational_Speaker_-_NLP_Master_Practitioner_300x300.jpg)
Monday Jan 29, 2018
Monday Jan 29, 2018
Ep #4 - Today is a bonus episode from a Live Q&A answering a few hot questions of the week. Join in a facebook live session I did recently anwering things like:
1.) Nate Whalen asked what has one of your biggest personal takeaways been from building your own business ground up?
Answer) I talk about following your passion as a potentially good or bad thing, how to navigate this, and why much of today's advice doesn't work in that area.
2.) Bruce Moreno asked how well #NLP and traditional psychology play together.
Answer) I speak to the similarities and the differences between the two. How NLP tends to have a more "whole person" point of view versus normal or abnormal. In NLP there is no abnormal, simply behavior adaptions, and curiosity as to how people choose. More in the episode on this.
3.) Jim James Cassidy asked about setting up a meetup successfully in your business.
Answer) I share in the final third of the episode a few secrets to starting and launching a successful meetup group, and how to make sure people show up. Also about how long they should be, and a format for the evening meetup. Oh, and which days or evenings are the best for show up rates!
Enjoy, and tune in next week for a few more.
Listen in and let me know what you think. If you have comments, questions, or an idea for a future episode, find me on social media:
Twitter: @mattbrauning
Facebook: @mattbrauning
Insta: @mattbrauning